These are my thoughts on the relation between the winter holydays and business. I’m not talking about the thing that this is a period of time when you should sell a lot: this is not about that relation. It’s about using Christmas as a moment when you take a deep breath and you think about…
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Yesterday I started a small experiment related to SEO. It involved a very quick look at some websites to see how they target the keywords they say they target. The feedback was good and materialized not only in comments but in e-mails also. After doing some of this quick analysis I concluded that people really…
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I want to try a more engaging article related to SEO. The idea is to get you, the reader, involved. And here is what I was thinking about. You leave me a comment, where you say what your website is and a maximum of 5 keywords you say you target in your website and I’ll…
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Do you know about this tool from Google? The Google search-based keyword tool can help you in more than one way. It’s good to get suggestions on what keywords to target but it also tells you what keywords would “attract” high paid Google Adsense ads. So, these are the two main directions to use this…
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Why you think you need SEO? Why do you pay for SEO services? Why do you want to improve your rankings? Because you want to be found by people searching for keywords related to your business. You don’t want people to go on Google, type a search term that is related to your business and…
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Some of you may recall my other article about “10 SEO Tips for WordPress – the Basics” which I highly recommend you to read if you’re interested in the basic operations that will improve the SEO performance of your WordPress website/blog. This article deals with another important aspect of your web activity and that is…
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This is another short article about Google Analytics. It’s possible that you also read the previous articles too, about setting goals and custom reports. The tip from today, about Google Analytics, is a useful one, especially if you don’t have time to look at your analytics every day. You know how you use Google Alerts…
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Custom reports are a very useful feature from Google Analytics. I use it all the time but I don’t actually create the report. I don’t want to overcrowd my data. I just go and set different reports for preview only and this offers me enough information. When to use Custom Reports I’m using Custom Reports…
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If you ever wondered about goals in Google Analytics, about how to set one up and why would you do it, here is some info on that. I’ll assume you have Google Analytics installed on your website and this is not the first time you hear about it. It’s going to be basic operations that…
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First, let’s talk about what is the bounce rate and how Google Analytics calculates it. Bounce rate for a certain page is calculated only when readers land on that page. This metric is telling you if people clicked and navigated deeper in your website or just left. The thing is that the bounce rate is…
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