A nofollow link is a link that search engines will not follow and that doesn’t flow page rank. You can do this by using an attribute in the anchor text and that is “rel=nofollow”. When you place a comment on a website you have the ability to list your website address, your name, e-mail address (that usually is not published) and the comment itself.
By default the links posted in comments are nofollow links. My SEO tip for you is to leave it just like this. Changing those links in dofollow links could damage your website in terms of SEO. The reason is because search engines consider that you have total control of what’s being published on your website.
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I’m always happy when people return to my website: it means they liked what they saw the first time and want some more similar stuff. Keeping your returning visitors happy it’s very important.
Here are two big reasons for being so interested in the happiness of your returning visitors:
1. A returning visitor means a potential client in the future: conversions don’t happen from the first visit.
2. These people already like your website so it’s more likely they’ll tell others about your website/product/service
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If you’re using Google Analytics to track how your website performs then Custom Reports is something that you should pay really close attention to. You can basically choose to see only what matters to you and most important you can also customize a single Custom Report to serve different purposes.
You can show different metrics about the same dimension depending on what each department needs. The Custom Report that I want to talk about today will show you what pages were viewed on your website because of a keyword.
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You have a website and analytic software installed. I use Google Analytics but it’s up to you what solution to use. It really doesn’t matter because every analytic software should provide some basic reports. What I’m going to talk about in this article is how to use your top landing pages to improve your website functionality.
First thing that I consider important is this: any analytic software is meant to suggest some actions. Don’t just read your website reports: you have the answer to some of your problems right in front of you. Take action and then go back and measure it.
Top Landing Pages is a feature that shows you what pages, from your website, are used as entry gates.
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Search engines are not the only thing out there, on the web. I see so many articles concentrating only to search engines and they miss the most important thing: all their content is actually for people. We tend to forget that all those statistics and all that we call traffic are people. For a search…
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I recently had to perform an SEO analysis on a website that had a high bounce rate and the main question of the owner was “why such a high bounce rate, if I have good quality content?”. I looked at the text content from the website and he was right: lots of good information but…
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Your presence on the Internet is a collection of bases and outposts: your business blog or business website is your home base, your Facebook page is an outpost, your YouTube channel is an outpost, your Twitter account is an outpost. All your actions in all your outposts are meant to direct readers to your home…
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You must have some kind of analytic software installed on your website: you have no other option. Not knowing the stats for your website is like walking in the dark and hoping for the best to happen. I personally use Google Analytics because it’s free, easy to use and offers great info. Basically an analytic…
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I wrote a recent article about what the long tail keywords are, their advantages and disadvantages, but now I would like to explain a little bit the process I use to find long tail keywords worth targeting. You’ll develop content that targets main keywords but the base of every website should be an enormous number…
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The concept of long tail keyword usually refers to keywords composed of more than 3 words. It can be something from 3 to 4, 5 or more words. Targeting this kind of keywords has its own advantages and in the case of many websites the long tail keywords deliver most of their traffic. The downside…
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