Comments on: Application for Custom Reports in Google Analytics: What pages were viewed because of a keyword? http://www.optimizingtheweb.com/application-for-custom-reports-in-google-analytics-what-pages-were-viewed-because-of-a-keyword/ Tue, 07 Feb 2012 11:56:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Toma http://www.optimizingtheweb.com/application-for-custom-reports-in-google-analytics-what-pages-were-viewed-because-of-a-keyword/#comment-773 Toma Fri, 19 Mar 2010 19:44:55 +0000 http://www.optimizingtheweb.com/?p=1278#comment-773 Hi Tim, I'll try to explain as short as possible: 1. the wrong thing with in the way you constructed your report is that you can't know how many pages a user visits before they hit you conversion page 2. the right way is to control the process. This means to build a mecanism that will lead the viewer to your page. To view this in GA you'll create a goal and a funnel (this is a series of pages that you want a user to visit in a certain order to convert). You have to control the experience not to let it go with the flow 3. you can also start with the end page (the conversion page) and see from what page(s) people arrived on it and where they went after. If most of them visited another page, after your conversion page, then depending on your conversion type you can decide if they converged or not. I think you have to track it from as many angles as possible in order to fully understand what is happening. I hope this short answer helped you! Thanks for your comment, Toma Hi Tim,

I’ll try to explain as short as possible:
1. the wrong thing with in the way you constructed your report is that you can’t know how many pages a user visits before they hit you conversion page
2. the right way is to control the process. This means to build a mecanism that will lead the viewer to your page. To view this in GA you’ll create a goal and a funnel (this is a series of pages that you want a user to visit in a certain order to convert). You have to control the experience not to let it go with the flow
3. you can also start with the end page (the conversion page) and see from what page(s) people arrived on it and where they went after. If most of them visited another page, after your conversion page, then depending on your conversion type you can decide if they converged or not.

I think you have to track it from as many angles as possible in order to fully understand what is happening.

I hope this short answer helped you!

Thanks for your comment,
Toma

]]> By: Tim http://www.optimizingtheweb.com/application-for-custom-reports-in-google-analytics-what-pages-were-viewed-because-of-a-keyword/#comment-772 Tim Fri, 19 Mar 2010 18:57:21 +0000 http://www.optimizingtheweb.com/?p=1278#comment-772 Great article. One question that I can't seem to get a definite answer to is.... if I just want to figure out the typical path to goal completion (path to conversion in my case), Is this the right selection of dimensions? Dimension 1: Landing page (want to see where people are coming into my site) Drilldown 1: Page (what page they visited next) Drilldown 2:Page (what page they visited next) Drilldown 3:Page (what page they visited next) Drilldown 4:Page (what page they visited next) So, if the report overview has the home page as the landing page with most goal completions and I click on that and see that the Items on Sale Page is top of the list on the subsequent report page, I can keep drilling down to see the paths that the user took? I hope that made sense. thanks so much! Great article. One question that I can’t seem to get a definite answer to is…. if I just want to figure out the typical path to goal completion (path to conversion in my case), Is this the right selection of dimensions?

Dimension 1: Landing page (want to see where people are coming into my site)
Drilldown 1: Page (what page they visited next)
Drilldown 2:Page (what page they visited next)
Drilldown 3:Page (what page they visited next)
Drilldown 4:Page (what page they visited next)

So, if the report overview has the home page as the landing page with most goal completions and I click on that and see that the Items on Sale Page is top of the list on the subsequent report page, I can keep drilling down to see the paths that the user took? I hope that made sense.

thanks so much!

]]> By: Toma http://www.optimizingtheweb.com/application-for-custom-reports-in-google-analytics-what-pages-were-viewed-because-of-a-keyword/#comment-771 Toma Thu, 18 Feb 2010 08:52:01 +0000 http://www.optimizingtheweb.com/?p=1278#comment-771 Thank you Beverly for your comment. Custom reports should come as an answer to a question (you should aim for something specific) and this way it will be easier to built them. Thank you Beverly for your comment. Custom reports should come as an answer to a question (you should aim for something specific) and this way it will be easier to built them.

]]> By: Beverly http://www.optimizingtheweb.com/application-for-custom-reports-in-google-analytics-what-pages-were-viewed-because-of-a-keyword/#comment-770 Beverly Wed, 17 Feb 2010 15:44:01 +0000 http://www.optimizingtheweb.com/?p=1278#comment-770 Thank you for your custom reports article. I have just began to use them. I am trying to design one that will give me better understanding of the performance of our site, so I can help our organization (not for profit) understand where we need to go with our site. What do you suggest for metrics and dimensions? The keyword word report is great and I created one of those today. Thank you so much for your articles and I look forward to getting them in my inbox, they have been a great help. Thank you for your custom reports article. I have just began to use them. I am trying to design one that will give me better understanding of the performance of our site, so I can help our organization (not for profit) understand where we need to go with our site. What do you suggest for metrics and dimensions? The keyword word report is great and I created one of those today. Thank you so much for your articles and I look forward to getting them in my inbox, they have been a great help.

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