During events dedicated to SEO professionals, blogs or SEO training, there are often questions about PBN. This is a passionate issue and there are really two very different sides. Everyone has their arguments and defends their point of view on the subject. However, we have to face the facts and we couldn’t say the opposite: a well-managed PBN strategy will boost your positions on search engines and especially on Google.
But how to define the PBN? Why create this type of network? What are the risks?
What is a private blog network or PBN?
What we call Private Blogs Network or PBN is a network of private blogs: it has become an effective positioning technique to dominate search engines! This makes it possible to obtain quality links from relevant, natural and thematically similar websites. While it is undeniable to say that content marketing is one of the most popular SEO techniques today, links from informative and quality blogs / sites stimulate your positions in SERPs.
More precisely, a private blog network is a set of domains that you or another individual owns. It is possible to have a PBN composed of free blogs, such as wordpress. com, tumbr. com, or livejournal. com. Typically, free blog domains do not have as much power as blogs hosted on a dedicated hoster, such as OVH or other. To learn more tips and information about PBNs, sign up to learn from SEO guru Richard.
We will talk here mainly about platforms and blogs hosted on shared or dedicated servers. In the majority of cases, a PBN consists of expired domains. An expired domain is a domain that belonged to an owner at one time: he had redirected content, set up a design / template and took care of this site. In fact, the webmaster probably created a beautiful website that attracted visitors and other webmasters certainly linked to this site, believing that it deserved to be known by all! It’s a great situation for us.
For whatever reason, the webmaster decided that he or she no longer wanted to own the domain, and let the domain registration expire. When a domain is no longer registered, anyone can buy it for a registration fee of about €5 to €15 (depending on the domain extension).
At that time, there were public site network services, easily identifiable by Google. As a result, with its 2012 algorithmic updates, Google has decided to unindex the links of some public blog networks. The de-indexation of these networks has removed the value transmitted by backlinks from these sites. These networks were accessible to all and were considered abusive “guest content” farms. Sail why it is important to keep your website network private!
Why create a PBN?
There are many good reasons to set up a network of sites or blogs. Already, you have complete control over content and backlinks. A PBN is powerful because you control the content and links on this domain. This means that you can create or modify the content according to your niche. Most importantly, you can create and modify the anchor text for the link to your website. As a reminder, the anchor text is the text that appears as a hyperlink – this is what you click to go to another site.
In addition, an expired domain transmits juice through a link! And this juice is precisely an indicator for Google and helps to improve the positioning of your site. The more incoming links you have and therefore the more juice you have, the more your site will be positioned and tend towards the first position!