Business development tips: Do you know what you’re selling?

How many people do you know that have a business or are planning to start one because they want to make money? This is wrong – this is bad thinking – it’s not healthy for you or your business. I just want to say it clear right from the start of this article: starting a business with the goal to make money will not get you anywhere. The reason behind this judgment is because you’re starting a business that will produce nothing. If your goal is to make money then your product doesn’t exist.

Take a look at Walt Disney. His big goal was to create a company that will put a smile on everyone’s faces. This is what made him do Snow white (his first animated movie that also was a big success). He didn’t thought to make money but still he made millions. Because he always placed people first and he always thought to a product that will entertain.

That is why you, as a business owner, have to ask yourself the basic questions:

-         What basic need does my product solves?

-         Can I sell my product to more then one person without adapting it?

-         Will people search for my product because it responds to one of their needs?

-         Will people afford to buy it (I’m referring here to the people that have the need for your product)?

-         Is there a chance that the people who buy my product to tell others about it?

These basic questions will help you answer to a much bigger question: what do I really sell? Believe it or not there are people who own a business and don’t realize what they are selling. Take me for example. I offer SEO services, how to develop a business blog services and a few others. What I’m really selling is the possibility to move your brick and mortar business to the web, to build brand exposure and business awareness. I help small businesses to spread their ideas: I offer freedom because they are no longer constrained to the local market – the world is their market (freedom to write relevant content about their business and publish it on their blogs or to express their ideas through the help of videos placed on YouTube).

The same way you should ask yourself these questions because it will help you sell better. Why? Simply because you will know how to advertise better, how to leverage the strong point of your business better, you’ll be able to answer to that old question almost any client asks: why should I pick you? What do you offer me?

Now, what do you think about this? How useful do you consider this article to be? Do you have different thoughts or opinions? Do you have any questions?