Plan ahead. Announce it. Then ship it!
A good motivational article for those of you (and these times also me ) that want to launch a new product or site and for some reason you find it difficult to keep your business plan working. After reading this article I’ve made a strong commitment that my new site that I’m planning to launch on 1st of March will really be launched on 1st of Marc. Thank you Jim for this article.

10 Basic Bing Local Optimization Tips
Often times we tend to concentrate only on Google and although Yahoo and Bing don’t have the lion share in this equation 15% of search volume can also represent something.  The article has few valid tips for optimizing the Bing Local search rankings.

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
A new study that compares the effectiveness of LinkedIn to Facebook and Twitter. So if you’re marketing your business on these chanels I think you should check this article out and see what it has to say.

Why These 3 Ranking Factors Matter (but Nobody Seems to Care About)
The article focuses on three ranking factors that are overlooked while things like local relevance, link building and trust seem to get all the attention. I think the article has real value to it so i recommend checking it out.

How to do a 5 Step Site Audit
A simple 5 step guide to a basic site audit. This article is for SEOs but also website owners that want to tackle the problems on their own.

Capturing ideas and thinking on paper
This article is from the new site of one of my favourite marketers, Jim Connoly (also check out his marketing website) and it talks about the process of capturing your ideas by using any method you find it suits you but also suggests you to give it a try and using paper and pen to help the thinking process and being more creative.

The 10 Golden Rules to Attracting Authority Links
A great article from SEOmoz on ways to get quality links to your content. As we all know the link metric is one of the most important metrics used by search engines in establishing their rankings. That is why SEOs and website owners shouls always keep an open mind when it comes to aquaring links to their site(s).

7 Examples of Brands That Pop on Pinterest
This new social network Pinterest is starting to catch ground and it’s already used by major brands. Check this article from Hubspot and see how these brands use their profiels to promote their businesses.

The difficulty appears when you try to apply all the basic principles and especially when you’re trying to implement SEO tactics outside your website.

As you probably understood from the last words above there are SEO tactics that are applied to your own website and also things that need to happen outside your website.
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What happens inside your website

Here are things you need to do on your own website:

1. Keep your URLs descriptive and containing the keyword
2. Target one main keyword per page
3. Have unique titles for each page and include the keyword for that page in the title
4. Use the keyword and also other related keywords or words inside the page that targets that keyword. Here is how to use the keyword
   1. In text paragraphs (in the beginning of the article and throughout the other paragraphs)
   2. In H1, H2 or H3 tags
   3. In ALT property of an image included on that page
   4. In anchor text on the page
5. Link between related pages of your website. In creating those links use descriptive and relevant anchor texts rather than “click here” or “read more”
6. Study the words used in other websites that target the same keywords and try to also emulate the technical language
7. Ensure that your pages can be shared easily on social channels like Facebook, Twitter, LinkedIn, Stumbleupon and so on (use a social plugin for that)
8. Ensure that your most important keywords are used in pages linked from the main page of your website
9. Your main page of your website is the most important one: use it to target your most competitive keyword
10. Also keep looking for new keywords to target in new content/pages

SEO on your webside

What should happen outside your website

The following principle is the hardest to put in practice but have the most effect. We’re talking about building links to your website. Here are few guidelines of how those links should be built (the following guidelines don’t contain ideas and suggestions of how to get links to your website. We’ll leave that for another article):

1. Get links from different domains. It’s much more important to get 10 links from 10 different domains rather than 10 links form the same domain or from different subdomains hosted on the same main domain
2. Build links to many pages of your website. Don’t concentrate only on the main page of your website. Remember that pages that target long tail keywords need fewer links to rank well. As the number of words that form a keyword decreases the number of links necessary to get on page one of Google for that keyword will increase
3. Links should contain your keywords but in a natural pattern. Simply put you don’t need to create 1000 links with the same anchor text because it will look suspicious to search engines. If you can control the anchor text of the link then use related keywords, synonyms and variations

SEO outside your webside

I tried to keep it as short and simple as possible but if you have questions about any of the above guidelines or if you can contribute in some way to this article please feel free to post a comment bellow.

The Mistake

The problem with many small businesses is that the owner of the business will create a Facebook account (or already has one) on his own name and uses that account not only to promote his/hers business but also for personal stuff like sharing funny photos with puppies, cats and other things like that.

The problem with that approach is that your business message will get lost in all that clutter.

The Solution

The solution to this problem is to create a Facebook page for your business where you talk only about your business, your services, related news from the industry and so on and you keep your personal account for everything else. Of course that you can also share the things you post on your business page on your personal Wall but having a separate place where you talk only about your business can help a lot.

This is my Facebook tip for today. Let me know if you have questions or opinions in comments bellow and don’t forget to subscribe and get my articles directly in your email.

An SEO audit on your website may point you in the right direction with the process of link building. Also, keeping your own personal checklist with things to be done will help you stay on track (here is mine quick SEO checklist).

Here are my 25 link building advices that I have for you. Feel free to add yours.

1. Identify what websites link to your competitors
2. Identify the anchor text of backlinks to your competitors. See what words appear more often
3. Identify the profile of websites that link to your competitors: PR, authority, theme related
4. Identify root domain diversity. If your competitor gets his links from 100 blogs hosted on WordPress or Blogpost this is not that difficult to beat since all these websites are hosted on the same root domain. It’s also a chance that lots of these website were built by your competitor just for linking
5. Don’t just try and copy the footprint of your competitor. Off topic websites will not provide that much of a value (this is also true for link farms or any kid of link wheels or link scheme). Try to copy the profile pattern and identify topic related websites (not direct competitors of course – you’ll have no chance of getting backlinks from your direct competitors)
6. Don’t go after sitewide links. Sitewide links are links posted in all the pages from a domain. This can do you more harm than good. Request for a link placed on a single page
7. Create variation in your anchor texts
8. Send link requests using a personalize e-mail account. Something like yourname@yourdomain.com will have a much higher success rate than other free email accounts
9. Keep track of your backlink requests in an Excel file. See who answers, who wants to offer you a link and what does he want in return
10. Consider registering your website in some quality web directories like DMOZ.
11. Also consider comments, video signatures, few article submission, press releases and so on
12. Aim for backlinks placed inside of body text. If the text is also relevant to your page even better
13. Don’t build links just to your main page. Links pointing to your deep pages create a much more natural link profile and build authority
14. Identify blogs that receive guest posts and contact them
15. Identify great blogs, post comments, friend with the owner of the blog and request a guest post
16. When you first think of link building, think about your business partners
17. Link building is not cheap and also it will take you a long time. If you want to rank well for a keyword and all 10 websites from the first page of Google have thousands of backlinks it will be hard for you to get there. A natural linking pattern with thousands of links is not built overnight.
18. Giveaways are a great way to attract links: free tools, free reports, free monthly reports, free services, free ebooks; basically everything that’s free. Consider it like an investment
19. Create articles that are worth linking to: list articles or articles that sum collection of articles are easy to link to. You can first use strange titles containing keywords: usually people link to your content by using the name of the page or the main topic of the page. After you get links you can change the name of the page to something more natural
20. Search for your keywords plus modifiers like “list”, “top # things”, “companies”, “links” and so on. Contact page owners and let them know that you can also be listed in those lists
21. If your domain contains keywords then all your links will contain those keywords. This doesn’t means that you should go and buy a domain for every keyword you want to rank well for. Think more about the branding opportunities.
22. Don’t create all your backlinks with the same anchor text, representing your keywords. If your keywords are contained in your domain and that is also the name of your website (the title of the main page) then you can be much more aggressive with having lots of anchor texts as exact match of your main page title
23. Reciprocal links are not that well seen by search engines. Example of something that is not a reciprocal link: You can have Page 1 from domain A linking to Page 1 from domain B and Page 5 from domain B linking to Page 5 from domain A. It’s nothing wrong with this: I used the same numbers in pages to suggest that you should link between related pages. Reciprocal is when page 1 from domain A links to page 1 from domain B and vice versa.
24. Use link building after you’ve done everything you could to optimize internally your website. There are keywords for which you can rank by only optimizing your own website (usually long tail keywords) but when competition becomes higher you’ll need link building.
25. A sign that a keyword might need link building in order to rank well for is the PPC competition. If people are spending lots of money to dominate a keyword in PPC than be sure that that is a competitive keyword and the same people are also doing a lot to optimize for that keyword (both onsite as well offsite)

BONUS: Be patient and build links at a constant pace.

What do you have to add to this list? What other link building tips do you think you can share with us? Post your suggestions and questions down in comments or send me an e-mail.

Onsite SEO checklist

• Keyword list for present and future content
• Unique titles on every page
• Unique description metatag on every page
• Keyword present in title of page
• Keyword present in body text
• Keyword present in file names embedded on page
• Keyword present in ALT property of images from page
• Keyword present in anchor text from other related pages from the same domain
• Pages that target the most competitive keywords are located higher in the internal link architecture (closer to the home page or right on the home page)
• Create a sitemap for indexing purposes (with direct link from the main page)
• Decide on the main keyword for the main page and use variations of this keyword in navigation
• Create a tag cloud of the topical-related-words used by competitors. This way you can learn the “language” of your market (in case you don’t know it yet)

Offsite SEO checklist

• Analyze competition to know how they use the keyword on their pages
• Analyze competition in terms of backlinking. I know from what websites my competition gets its links and what are the anchor texts
• Create a list of websites from where I’ll try to get backlinks (by following the domain profiles that link to your competitors)
• Search for potential related websites that can offer the possibility of posting articles with anchor rich links from the body text
• Identify blogs that receive guest posts
• Comment on highly influence blogs. You’ll get exposure toward the other readers of the blog
• Submit site to DMOZ

Offsite Authority building checklist

• Create profiles on social networks like Twitter, Facebook and Youtube
• Work daily on the Twitter profile: the goal is to build a strong network that will retweet your posts
• Create a Facebook page. Facebook pages are indexed in Google and giving the number of Facebook users it’s like a separate entity on the Internet. Sometimes it helps for small brands to create a product related page rather than a brand related page
• Create a YouTube channel. Aim searches that return videos in SERPS and suggested searches by YouTube search box
• If you are a B2B company make a LinkedIn profile and get in touch with other entrepreneurs that might need your service/products or might recommend you
• If you are a B2C company group with complementary business and recommend each other
• Use social media channels to provide information without direct selling your services

If you have any point to add to the list please do so and I’ll update it!



Here are 5 stages or 5 points an audit on your website should address, in order to improve the presence on search engines of your website. A word of caution is that an audit can’t solve all your problems but should offer sufficient information for you to start improving the metrics of your website.

1 Auditing technical issues

The first thing to check is the indexing level of the website, poor 404 pages (or inexistent), checking that the website is registered with Google Webmaster Tools for proper setting the preferred way of indexing (with or without www.) and the correct setting of the location based audience.

Other issues spotted here are: duplicate content, not found pages, broken links and the presence (or absence) of a sitemap.

2 Auditing keyword targeting and internal architecture

Another aspect is to see how well the website targets the keywords they want to rank for. This is usually the moment when many times you realize that the owner of the website doesn’t have a clear keyword strategy and is just assuming what keywords he should target.

Keyword targeting is in close relation to how the internal linking architecture of the website is created. Usually high competitive keywords should be targeted in pages closer to the root of the website, while less competitive keywords (such as long tail) should be used in lower levels of the website.

The main issues that should come out refer to pages that target the same keywords (resulting in confusion towards the search engine), misuse of keywords in content (the targeted keyword should be present in title, text content, file names embedded on the page, ALT property of images, anchor texts from within the text) and poor linking between articles.

The internal architecture should place the pages that target the most competitive keywords closer to the root of the website. Following this line of judgment, the main page should target the most important and the highest competitive keywords.

3 Auditing client engagement through analytics software

The analytic software installed on the website should provide important metrics that can offer some answers to the lack of clients. Here are some metrics to check:

• How much time a user spends on your website: if the majority of visitors spend less than 10 seconds on your website then you’re in trouble
• Check the bounce rates and don’t despair if the numbers are high. Correlate high bounce rates with time on page. If the time on page is fairly decent it could mean the page was interested enough but you can’t know for sure if the user found your page interesting or just forgot to close the window in browser
• How many pages visitors see on your website: if the majority of your visitors see only one page usually there is no conversion, since visitors enter the website through landing pages that, in theory, should guide the visitor toward the conversion page(s).
• You need to work on your engagement methods in order to hope for conversion:
• Keep your links in blue and underlined when hovered (if you already have success with links of other colors don’t change that)
• Keep in mind to work first on your top landing pages (provide clear visual links toward the conversion pages or to other related topics on your website) and then move on to the next level
• Since at first visitors just scroll through the page, place visual elements that break the content’s ideas and highlight the most important ideas from that page

4 Auditing the competition for the selected keywords

Onsite auditing for SEO is not enough, since the most important aspects of rankings are located outside your own reach. You should know how your competition is targeting the same keywords and from where they receive their links.

Since links are the juice, the backbone, the Holy Grail of SEO here are some aspects to check when analyzing the competition:

• How many links do they have
• How many different root domains link to their page and root page (so having 1000 links from blogs hosted on WordPress or Blogspot isn’t going to help that much since they all come from the same roots)
• What is the anchor text distribution of the links pointing to your competitor’s page? As a tip, after you gather all the anchor texts, place them in a tag cloud generator and see what are the most used words.
• What is the quality of their links: this means to check and see if the link is coming from a directory, from the footer of a website or from inside the text of a page; also it has a great importance how much authority the website that provides the link has.
• Analyze how related is the page that links to your competitor’s website in relation to their website

5 Establishing an onsite SEO strategy

An SEO audit on your website should always offer you some ideas on how to improve the website. Suggestions should include:

• How to better use your keywords
• How to better use internal links
• How to have a better internal linking architecture
• How to improve engagement of visitors on your website
• How to improve conversions

6 BONUS: Determining essential offsite ranking factors

Offsite factors refer to:

• Building links to your website
• Building authority profiles on social networks that can spread your content and also help you with rankings

I don’t consider this to be part from an SEO audit for the reason that it would raise to much the cost of the audit. Identifying websites that can provide useful links, contacting them, seeing what it takes for you to get a link from those websites involves another kind of work.

However, an SEO audit on your website should also offer some general hints on where to start building links and how you should go and create a strong profile on social networks.

If you have any questions fell free to ask them in comments bellow or send me an e-mail. If you feel that your website needs an SEO audit let’s talk …

So, this means that only 10 SEO experts are worth their payment? This is the narrow way to think about SEOs of many website owners. If you can’t get me to page one for this keyword then you’re nothing. Ok, suppose I take to page 1 and next week I’m paid to take another website on page 1. How long do you think you’ll last there? In my opinion, not too long.

That is why I think that SEOs need to change the way they think and the way they advertise themselves. We are victims of our own advertising message. Who said “hire me and I’ll get your website on the first page of Google in one week”? The answer: an SEO. Not the client.

But with what the Internet represents these days and with the direction in which it sales this simple way to think about SEO will not get you any far. That is why there are businesses that make money online and businesses that don’t. Because there are some people that understood that SEO is no magic formula and if you plan to always generate leads from your website is not sufficient to optimize for keyword X.

There are hundreds if not thousands of articles on the Internet that speak about the need of optimizing your website for hundreds of keywords and maybe thousands of long tail keywords. Developing a solid base for your website dictates the way it will grow. Too many people think that all you need to do is launch a website, put some content on it, pay $100 to be on the first page of Google for some keyword they think it’s the “source of success” and in 6 months they expect to see money pouring in.

Good SEO that is meant to last after you’ve done paying for it is not cheap is not easy to do and it will not happen overnight. You need at least 6 months to work on a website as an SEO. You need to perform lots of tasks, analyze the results, adjust and analyze the results again. You need to correct the existing content and add some more. You need to see changes in metrics. You need to receive e-mails from your client saying: “it’s great, my phone is ringing” or “why my phone isn’t ringing if I have 500 visits/day?”.

I’m trying to send a message about all the SEO providers that promise to take you to the moon and back for $100. If you believe that by just paying few hundreds of dollars you’ll make millions then you’ll wrong. If that would be the real price to do SEO for a business and generate thousands of dollars from sales do you think I would still do it for you? No.

Let me know what you think about this. Maybe there are some of you that paid almost nothing and now their online business is doing great thanks to that service.

There is an old saying: “I’m too poor to buy cheap things”.

Metatags best practices

The most important thing you have to know about metatags is that it doesn’t help with your rankings. This is something you have to keep in mind all the time. The second most important thing to know about metatags is that the only metatag that is worth spending time on it is description metatags. That’s it!

Even though the description metatags will not improve your rankings it might increase the click rate. This piece of information is shown by search engines right under the title of the page: if the information presented in the description metatag is interesting enough it might increase the click rate.

Also, consider using your keywords in the description metatag. The reason is because if a search engine finds it in there it will highlight it in bold: a reader might react to it. Google said that if they consider a piece of text from your page, other than the description metatag, more relevant to a particular search they’ll use that instead.

So, as a conclusion it’s best to have unique description metatags to each of your pages but if you don’t create them, then Google will generate one for you from the text present on the page.

There are some people that have a fixation with the keyword metatags. The keyword metatag is dead. It doesn’t matter to Google or other search engines. And even if other search engines (other than Google) didn’t exclude it entirely this is such a low factor that I suggest you to don’t think about it. Just like Matt Cutts said: I would not spend even a few seconds on the keyword metatags.

SEO best practices on internal linking architecture

Internal linking architecture is extremely important not only for search engines but also for visitors. Proper link architecture can offer search engines good crawling paths. In terms of SEO here is how internal links might help your rankings.

As you all know links are the way search engines crawl the web. And the more trust worthy links you have to your website the better you’ll rank. Although internal links don’t have the same weight as links coming from other websites it’s still a good practice to improve rankings: especially on keywords that have lower competition.

If you wonder how or what keywords to use to link internally, the answer is simple: search on Google for your desired keyword. Then scroll down and look at related searches for your term. Those terms are a best starting point to use in your anchor texts.

Another advice would be to link in a logical way. What I mean by that is to link only between related articles. Develop group of related articles and link them together. Keep in mind that once you place a link on a page that link will carry some weight from that page to the page that is linked. The weight is divided between the links from a page.

This technique will be useful when you want to increase rankings on terms that have lower competition and also are more like long tail keywords where a lot of weight in rankings is played by how well the keyword is used on the page.

Best practices on selecting keywords

The entire SEO is revolving around keywords and techniques to improve rankings on the keywords you selected. So, having a strategy on selecting keywords and using them on your pages makes sense. You don’t want to go after the big terms right from the start because you’ll have no results.

Good rankings that are there to stay come in time. My approach is first to dominate long tail keywords. This way I can still generate traffic and target the high competitive term without the pressure of ranking well for that keyword.

There are lots of keyword tools out there but I like to use the tools provided for free by Google. I think these tools are some of the best on the market, work well on every language and are free. A good place to start is to ask others to search for what you’re after: ask people that don’t know anything about that market and people that have a certain degree of knowledge about your subject.

You’ll find out that people that don’t know too much about the market you’re trying to dominate search in a very different way than those that are involved in it. Learn from the way these two categories search and build content that takes that into account. For example if you target a term that is used only by people that know the market well it might be a good thing to be more technical in your article and offer more detailed information.

On the other hand you might consider using a more relaxed vocabulary when it comes to keywords searched by people that don’t know anything or too few about your market. Sometimes this is also the first mistake people do when selecting keywords: they know the market too well and hence they select technical keywords that a regular person would not think about it.

Also, follow the refining path. People that don’t know too much about your market will start with a very broad search and then refine it by adding more terms to the search. On the other hand a specialist will search for exactly what he wants to know, by using a long tail keyword.

Best practices on How to use keywords in content

The SEO techniques to target keywords are very simple to use by anyone. When it comes to targeting keywords on a page here are some simple guidelines:

-          Use your keyword in the title of the page: this is the most important thing

-          Use your keyword in the description metatag

-          Use your keyword in the first subtitle, the first paragraph, content, anchor text, ALT property, bold text, H tag, image/file names, URL, last paragraph

Don’t expect to apply these rules and wait for a miracle to happen. You have to realize what you’re doing with these techniques and what you’re not:

-          You’re telling search engines that a page is targeting a keyword

-          You’re not telling anything about how relevant and important is your content to your targeted keyword

That is why you need consistency in what types of keywords you target on your entire website, how well you link related articles and of course the most important thing how good your backlinks are.

ALT property best practices

The ALT property of the img HTML tag is important for SEO because it can influence your rankings on image searches. If your image will show then a click on that image will get you a visitor. So, along with the file name the ALT property must be used to target the keywords of that page.

URL form best practices for SEO

The simple advice for URL form is to include the keyword targeted on that page in the structure of the URL. Don’t use complicate URLs that don’t mean anything. Instead use descriptive URLs that let people relate and understand what that page is about just by looking at it.

Getting backlinks SEO best practices

Backlinks are the most important aspect of SEO. It’s like in real life when other people speak good things about you. When a person recommends you to their friends then your trust level is higher than it would be if you would offer your services directly. That’s why marketing to friends is more effective than trying to convince a total stranger how good you are.

When it comes to SEO best practices about Backlinks it comes to four major things:

1. Diversity: it’s better to have 100 links from 10 websites than 10000 links from one website
2. Anchor text: the actual text of the links is also very important because it tells to search engines what your page/site is about. That is why, as a word of advice: don’t link externally with your keywords
3. Link juice (PR): links coming from websites with higher PR have more value than links coming from lower PR. That is why higher PR usually means more requests to link exchange
4. Trust and Authority: this refers to the aspect of links coming from authority websites (big websites – just to keep it simple)

Exchanging links with other websites it’s not a healthy thing to do. Many link exchange requests are fake and those websites once they get enough links are switching to spam mode. Be very careful to whom you link. It doesn’t matter who links to you but if you link to penalized websites there is a strong chance you’ll get penalized also. The link exchange process is against Google’s guidelines because you are trying to interfere with the natural process of selecting quality content.

Getting quality Backlinks that will help your website is an ongoing process. Here are some do’s and don’ts:

-          Don’t list your website in hundreds or thousands of low quality web directories

-          Don’t create link schemes where you develop more websites linking between them

-          Try to get involved in activities related to your market: usually people that talk about those activities or the official websites will offer a quality link

So, here are some SEO best practices guidelines. I hope you find it useful and if you did maybe you want to let others know about it. Also you’re invited to place a comment bellow with your ideas, thoughts, suggestions or questions.

So, if you’re not willing to think very seriously about developing new content, that is SEO friendly and that offers quality information to your readers there are others that we’ll do it and get your potential clients.

Here are 12 of some SEO best practices to think about, when you plan new content:

1. Think in groups. This is not only a battle of quality but also of quantity. Only one article can’t get you too much traffic by its own. Articles that target high competitive keywords must be supported by related content that targets derived long tail keywords.
2. Watch for rising trends in news. This is really big because when a news reaches a high volume of articles, searches, lots of tweets and so on, Google will enable their QDF (Query Deserves Freshness) ranking algorithm that is different from the classic ranking algorithm basically because it favorites fresh content that speaks about the rising news.
3. Have small lists of targeted keywords. Each group of articles that you’re planning should have a small list of related keywords behind it. This list will contain the main, high competitive keyword and derived/related keywords. This step is necessary, in order to develop articles that target keywords with at least few monthly searches. Many words can be related to your topic but it’s important to choose the ones that are being searched.
4. Think seriously about long tail keywords. Long tail keywords play a crucial role. The reason is because ranking for long tail keywords depends more on how well optimized your content is rather than external factors. All the good rankings on long tail keywords will improve the exposure of the article that targets the high competitive keyword and will also flow some link-authority to it.
5. Plan how you’ll link between your articles. Internal linking is extremely important not only for SEO but for improving user experience also. Because articles that target long tail keywords rank easier it’s more probably to attract incoming links. If then you link from these articles to the one that targets a more competitive term then some of the link-juice will also flow to that article.
6. Plan your titles. Titles are the most important factor of users clicking your articles. In terms of SEO, I think that titles play one of lead roles. A good title will contain your keywords for that article but also will have something that will trigger the curiosity or interest of readers.
7. Make sure you’re being crawled and indexed. Make sure you don’t have metatags with noindex that will block search engines from indexing your content.
8. Plan how you’ll spread the content. The Internet is like a big playground and if you want others to see “your new toy” you’ll have to go where the big attractions are. This means that you’ll have to identify what social networks host discussions or bookmarkings on related topics.
9. Don’t link externally with your keywords. The reason for this is because by doing so you’ll flow trust and relevancy to your competition.
10. Link internally in a natural way. Internal links should be made in a natural way. This means to have descriptive anchor text (not click here… kind of link) placed inside sentences. Don’t abuse of this and link all your pages to your main page: it will get you penalized. Also, don’t link internally with the same keyword: diversify, use singular or plurals, synonyms, related terms. Very important is to link between topic-related pages: this way you’ll maximize your SEO efforts. Be aware that more links to the same page from the same article will be considered by search engines as one: but use them to improve user functionality.
11. Users and search engines should see the same version of your content. Don’t try to cloak your pages and present different versions of your page to users and search engines. It will get you penalized.
12. Don’t stuff the footer or end of article with lots of links. Placing lots of links in the footer of your website or at the end of your article and thinking that this will improve your SEO and user interactivity is wrong. People will find it strange and will not even bother reading all your links and search engines will not assign any relevancy to those links. Links are meant to be clicked when reason asks for it. Use your links in a logical way to offer more interesting information and you’ll get clicks from your readers.

Let me know if you have something to add. Also, if you find this article useful please consider subscribing to my blog.

Here are some of the SEO topics that I’ll talk about. The list can be further developed, maybe with your help. If you think I overlooked something just place a comment bellow:

-  SEO best practices on developing content
-  Metatags best practices
-  SEO best practices on internal linking architecture
-  Best practices on selecting keywords
-  Best practices on How to use keywords in content
-  ALT property best practices
-  URL form best practices for SEO
-  Getting backlinks best practices

This is not an ordered list and it’s not a final one either. If you have suggestions on what other topics to address place a comment. Also, if you’re interested in this basic knowledge on SEO please consider subscribing to my blog.