Writing articles/content on your website/blog has become a very powerful action in marketing your business. The thing is that sometimes people forget why they’ve started a website or better said they forget how to use their website to draw attention to their business. It’s very easy to get lost in the wave and write articles that will not bring anything in return.
In a brick and mortar business you never do things without thinking about what impact will have on your business. When it comes to real businesses people always ask themselves “how is this going to improve my business?”
This is the model every web-based business should follow. So, every time you want to write a new article ask yourself this question: “How it will help/improve my business?”. If you can’t answer this question you better drop that article and find another topic to write about.
Here are some 3 simple/basic things to help you establish a connection between an article and a real benefit for your business:
- In most cases articles should target keywords. I say in most cases because there are some times when you just want to develop a really interesting title and present an interesting idea without thinking about keywords and search engines. But if your website is in its initial state when it was just launched you should create articles that target keywords with the goal of improving rankings for your website
- Some articles are meant to get more business/clients while others are created to increase the subscribers number, for example, or to improve website functionality, or to be a feeder to other articles on your website and the list can go on
- Goals are something that has to be in your mind all the time. Always set a goal for a certain article, page or set of articles. See if you manage to achieve that goal, measure the success and try to adjust it
The presence of keywords in your articles is crucial to the success of your website. The reason is because the highest amount of traffic should come from search engines. That is why having a keyword list for your website where you have a main keyword list with your most competitive keywords and some additional secondary lists for long tail keywords is very important.
A secondary thing related to keywords in your articles is that you also need a plan of how to use long tail keywords and how to link the articles to really help your website rank well on the competitive keyword.
What do you say?
What goals are you following with your articles? Do you think about getting something in return when writing every article? Share your ideas and opinions with us.