<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Could You do it without Social Media ?</title>
	<atom:link href="http://www.optimizingtheweb.com/could-you-do-it-without-social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.optimizingtheweb.com/could-you-do-it-without-social-media/</link>
	<description>Just another WordPress site</description>
	<lastBuildDate>Thu, 15 Jul 2010 15:10:49 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
	<item>
		<title>By: Toma Bonciu</title>
		<link>http://www.optimizingtheweb.com/could-you-do-it-without-social-media/#comment-213</link>
		<dc:creator>Toma Bonciu</dc:creator>
		<pubDate>Wed, 28 Jan 2009 11:50:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=503#comment-213</guid>
		<description>@Tom At The Home Business Archive - Thank for your feedback. I agree with you : if you are only broadcasting your own content then you&#039;ll have zero results. Even if you are not posting only your content, if you are not interacting with your social friends or followers then the results are not that good.</description>
		<content:encoded><![CDATA[<p>@Tom At The Home Business Archive &#8211; Thank for your feedback. I agree with you : if you are only broadcasting your own content then you&#8217;ll have zero results. Even if you are not posting only your content, if you are not interacting with your social friends or followers then the results are not that good.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tom At The Home Business Archive</title>
		<link>http://www.optimizingtheweb.com/could-you-do-it-without-social-media/#comment-212</link>
		<dc:creator>Tom At The Home Business Archive</dc:creator>
		<pubDate>Wed, 28 Jan 2009 10:55:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=503#comment-212</guid>
		<description>Social marketing is a quite new thing after all, so I guess it is possible to do without.The first online marketers released their sites in 1996 and have managed to make a lot of money without social sites.

Many people fail at social marketing because they promote only their own content.The point is to share good things from around the web.

&lt;abbr&gt;&lt;em&gt;Tom At The Home Business Archive’s last blog post..&lt;a href=&quot;http://www.tlmarketing.net/2009/01/28/the-importance-of-good-copywriting/&quot; rel=&quot;nofollow&quot;&gt;The Importance Of Good Copywriting&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Social marketing is a quite new thing after all, so I guess it is possible to do without.The first online marketers released their sites in 1996 and have managed to make a lot of money without social sites.</p>
<p>Many people fail at social marketing because they promote only their own content.The point is to share good things from around the web.</p>
<p><abbr><em>Tom At The Home Business Archive’s last blog post..<a href="http://www.tlmarketing.net/2009/01/28/the-importance-of-good-copywriting/" rel="nofollow">The Importance Of Good Copywriting</a></em></abbr></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brand4profit</title>
		<link>http://www.optimizingtheweb.com/could-you-do-it-without-social-media/#comment-211</link>
		<dc:creator>Brand4profit</dc:creator>
		<pubDate>Tue, 13 Jan 2009 06:15:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=503#comment-211</guid>
		<description>The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

&lt;abbr&gt;&lt;em&gt;Brand4profit’s last blog post..&lt;a href=&quot;http://www.leilimckinley.com/web20/push-buttons-and-pull-customers-obama-knows-its-what-you-do-after-the-sale-that-counts/&quot; rel=&quot;nofollow&quot;&gt;Push buttons and pull customers. Obama knows it’s what you do after the sale that counts.&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.</p>
<p>Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.</p>
<p>While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.</p>
<p><abbr><em>Brand4profit’s last blog post..<a href="http://www.leilimckinley.com/web20/push-buttons-and-pull-customers-obama-knows-its-what-you-do-after-the-sale-that-counts/" rel="nofollow">Push buttons and pull customers. Obama knows it’s what you do after the sale that counts.</a></em></abbr></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dragos Roua</title>
		<link>http://www.optimizingtheweb.com/could-you-do-it-without-social-media/#comment-210</link>
		<dc:creator>Dragos Roua</dc:creator>
		<pubDate>Mon, 12 Jan 2009 17:10:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=503#comment-210</guid>
		<description>The Internet without Social Media would be like a car without gas. It will still be there, showing the potential for something, but without being ignited by - and consuming some - social power or direct human interaction, it would be useless.

&lt;abbr&gt;&lt;em&gt;Dragos Roua’s last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/Edragonu-TheChoiceOfAPersonalPath/~3/BJ-Dy5U9EQE/&quot; rel=&quot;nofollow&quot;&gt;The Gratitude Experiment&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>The Internet without Social Media would be like a car without gas. It will still be there, showing the potential for something, but without being ignited by &#8211; and consuming some &#8211; social power or direct human interaction, it would be useless.</p>
<p><abbr><em>Dragos Roua’s last blog post..<a href="http://feedproxy.google.com/~r/Edragonu-TheChoiceOfAPersonalPath/~3/BJ-Dy5U9EQE/" rel="nofollow">The Gratitude Experiment</a></em></abbr></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Pete Hollier</title>
		<link>http://www.optimizingtheweb.com/could-you-do-it-without-social-media/#comment-209</link>
		<dc:creator>Pete Hollier</dc:creator>
		<pubDate>Sun, 11 Jan 2009 22:39:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=503#comment-209</guid>
		<description>I like it very perceptive. I imagine a Internet without Social Media would seem boring after having the experience we have today. Would anyone want to go back to an Internet where Brochure sites ruled the day. I doubt it, I know I would&#039;nt.

I do wonder however, when the Internet will be overwhelmed by content if that is even possible. Personally I am maxed out at reading the net and there is so much I would still like to read .. but have to work sometime

Pete</description>
		<content:encoded><![CDATA[<p>I like it very perceptive. I imagine a Internet without Social Media would seem boring after having the experience we have today. Would anyone want to go back to an Internet where Brochure sites ruled the day. I doubt it, I know I would&#8217;nt.</p>
<p>I do wonder however, when the Internet will be overwhelmed by content if that is even possible. Personally I am maxed out at reading the net and there is so much I would still like to read .. but have to work sometime</p>
<p>Pete</p>
]]></content:encoded>
	</item>
</channel>
</rss>
