Custom Search Forces You to Know Where Do You Rank Well

The way search engines provide search results has change dramatically in the last years. Custom search is something that you need to be aware, together with custom social search results. In case you didn’t knew until now, here are some factors that influence the search results:

-          Location, time of day, browser settings, profile settings and preferences

Also, there is a new feature from Google where you can link your social accounts and when you perform a search Google will also display results from your social network related to your search term. That is why a top ranking on your computer might not even make it to page 10 for someone across the globe.

You can create a special filter, if you’re using Google Analytics to see the rankings for each keyword. Then you can check the country and city, landing page and bounce rate to have a full image of what that keyword is really bringing you. I have a full article about how to create a filter to check your rankings in Google Analytics.