Do You Know What The User Clicked On Your Website?

Did you ever wonder what is going on in your website? What the users click, or what other pages do they visit after seeing a particular article? Here is how you can access that information. First you’ll need an analytic software installed on your website. This article is about how you can view this kind of information in Google Analytics.

Log in into your Google Analytics account and identify in a report the link to a page you’re interested in. Here are some ways to go find a specific page in a report. Go to Content, Top Landing Pages or Content by Title and search for your page. Once you find it click on the link displayed in the table.

A new page will open with few very important links in the right:

1. Navigation Summary. By clicking this link you’ll see what other pages users visited before the specified page and what other pages visited after. Also you’ll see the percentage of users that exit the website.
2. Entrance Sources. The information displayed will let you know how people arrived to that page. From the table that opens choose as secondary information to view Medium. This way you’ll be able to see if the source is a referral, organic search, direct or e-mail.
3. Entrance Keywords. Knowing what keywords sent traffic to that page can be extremely useful. Especially because many times a page might receive traffic from keywords related to the subject but that we didn’t planned to optimize for.
4. Site Overlay. This feature will open your website in a new window with an overlay on top of it from Google. The additional information displayed will tell us, for every page, where users clicked.

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