Until recently we only talked about web content optimized for search engines, keyword targeting, on page and off page optimizations and we thought that a number one position in Google will ensure our success. Well, these days, we learn that this is only the start for obtaining better conversion and that you have to be involved with the new technologies and the new ways of web marketing and promotion of your website or business blog. Social media websites and networks are the new hot spot on the Internet and learning how to use them and to obtain business benefits from that is a must for any blogger.
What is Social Media and how you can use it to Market your Business Blog
I’m sure that you heard of social media at least once and if you didn’t heard of it then you know websites like twitter, myspace, facebook, linkedin, flickr, digg, delicious and many others. The basic principle of all these websites is to bring people closer : to make them interact, exchange ideas, thoughts, knowledge and what ever you want to share with others. Many of this social networks started with a different idea of how to get people together but very soon web marketers realized that there is a big potential in all these websites. Why ? Because marketing is about changing the way a product is perceived by the public. And on all these websites you have a huge number of people that have different interests and different hobby’s but that all could be your next potential client. Each social media website is different and each has pro’s and con’s so you’ll have to decide for your own which suits you better.
Is your Web Content Optimized for Social Media ?
Even if you have a website, a business blog or just a blog I’m sure that you tried some SEO tactics and you are trying to obtain better rankings on Google for your targeted keywords. What I’m gonna tell you comes as a part of you effort to obtain better conversion along with the web design and the search engine optimization of your content. So, what does it means to have web content that is social media optimized ? Well it’s about some things you may want to do in order to get your content from your website or business blog to travel through these social websites and networks.
So here are some rules :
- It’s no use in having a website if you’re not gonna update it constantly : you can use a CMS or a blog (which is also a CMS but lighter and easier to setup and use) to add new content that others may want to link to;
- You have to be sure that your web pages or blog articles are easy to find by the use of tags and easy to bookmark. When I’m saying bookmark I’m referring to social bookmarking which are websites that let you share links to content you found on the Internet. Making your web content easy to bookmark gives you great advantages and can make your website or blog to be indexed by Google much more faster;.
- If you have video files or pdf or images or other type of media files on your website or blog you can share that content by using youtube(for videos) or flickr(for images) or scribd(for pdfs, docs and other file types). This way you can get traffic from these websites;.
- I recommend having a RSS subscription and an e-mail subscription on your website for interacting with your readers and to offer a much more easier way to receive your content;
- If you have a business blog or a website that offers different articles you have a responsibility to offer new and quality content in a constant way; remember that the more free content you offer (related to the market your are into) the more chances you have to get better conversion;
- Once you obtain feedback from your readers try and pay attention to the comments and suggestions they made; interact with them; be a part of your community;
- In all these social media websites the main thing is to PARTICIPATE : that means to offer something to the community and then to expect to receive something back; offer content, links, opinions but don’t spam and most important don’t beg for attention.
Conclusion
Social Media has a huge potential and can get more clients or just readers to your website or business blog than any other web marketing method. The traffic not only can increase in volume but in relevance too because on a social network you’ll socialize with people that have the same interests like you. Use social media and make sure that you do all that you can to make your web content available for these sites and ready to share and social bookmark it.