Go For The Long Tail Keywords: Quick SEO Tip!

The concept of long tail keyword usually refers to keywords composed of more than 3 words. It can be something from 3 to 4, 5 or more words. Targeting this kind of keywords has its own advantages and in the case of many websites the long tail keywords deliver most of their traffic.

The downside of targeting long tail keywords is the fact that you really have to concentrate on large numbers of long tail keywords. The reason is because the number of monthly searches for a long tail keyword is usually much lower than the searches for a competitive keyword.

Here are some of the advantages of long tail keywords

1. The competition is much lower than in the case of main keywords. So it’s much easier to rank well and faster.
2. Higher conversion. The reason for higher conversion is because long tail keywords mean that people know exactly what are looking for.
3. Help with your rankings on main keywords. You usually use long tail keywords related to your main keywords. A good practice would be to use this additional content to link to your other articles. More articles on related themes will boost your ranking.

Major disadvantages

1. Low search volume. Because of the fact that a long tail keyword is so specific few people are searching for it and the more specific it gets the lower the search volume. So you’ll have to pay attention and decide what long tail keyword is worth the effort and what not
2. You need many. Because of the low search volume you’ll need to target many long tail keywords in order to see some benefits.

The Fact

You can’t do it without long tail keywords. Although it has their disadvantages you’ll have no other option. Why? How many main keywords do you think you can target? Not that many. Yes, it can deliver high volumes of traffic but to get that traffic you’ll need to rank well. And you can’t rank well with just one article.

So long tail keywords are not an option: it’s something you have to do. You already write 3 or 4 or maybe 7 times per week. Why not using long tail keywords in your articles?

What say you?

What is your opinion on this? How do you select your long tail keywords? Share your experience and don’t forget to subscribe to this blog and receive my articles in your e-mail.