Google Analytics Quick Tip: From Where is as important as How

You must have some kind of analytic software installed on your website: you have no other option. Not knowing the stats for your website is like walking in the dark and hoping for the best to happen. I personally use Google Analytics because it’s free, easy to use and offers great info.

Basically an analytic software will tell you how users come to discover your content and what they’re doing while on your website.

A very important aspect of the problem is this:

1. Where are my readers located?
2. How they find me?

Why is very important to correlate these two reports: it may give you the answer to the question “why am I not selling anything?”. If you want to rank well for a certain keyword that you believe it will bring you conversions and you see that you receive traffic from that keyword but no conversion, what do you do?

The first thing is to look at the landing page to see if your readers arrive where you want. But if this is ok then you’ll have to see from what country your readers are. If your company only sells products in UK and you get traffic from other countries then that traffic it’s irrelevant to you.

This is something that you’ll have to think about not only in the case of keywords: direct traffic, referral or e-mail correlated with location can help you solve many issues. If you are trying to market on a social network and you’re not getting traffic from the location you’re interested in then maybe you should change your message or the social network.

Location can also be responsible for high bounce rates or low bounce rates with no conversion. The implications of a location can be huge: different culture, difference expressions, a different way to look at your products/services, different prices and the list could continue.

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