Google Analytics: Set Analytic Alerts

This is another short article about Google Analytics. It’s possible that you also read the previous articles too, about setting goals and custom reports. The tip from today, about Google Analytics, is a useful one, especially if you don’t have time to look at your analytics every day.

You know how you use Google Alerts to receive e-mails when someone mentions the keywords you specify? The same thing you can do in Google Analytics with Intelligence. This feature enables you to set alerts that will notify you in case something good, or bad, happens.

How to set it up

You can find this feature by logging into your Google Analytics account and click on your website’s profile. In the left side, under My Customizations, you’ll see Intelligence. Click the link and you are ready to create your own alerts or to select one from 7 templates that will notify you in case, for example, the total visits decreases by more than 50.0% or the average time on site decreases by more than 50.0% and so on.

If you want to set up your own alert you can select to receive it on a daily basis or once a week or month. Here is how you should think when you want to create your own alert. For what type of traffic I want to be alerted if a certain metric does condition-X?

Why to set up alerts in Google Analytics?

If you don’t have time or you don’t want to look at your analytics every day but still, you want to know when something bad happens or something really good then this feature called Intelligence is the thing to use.

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