Google Analytics: Use Custom Reports to Better Understand Your Website
Toma 
Custom reports are a very useful feature from Google Analytics. I use it all the time but I don’t actually create the report. I don’t want to overcrowd my data. I just go and set different reports for preview only and this offers me enough information.
When to use Custom Reports
I’m using Custom Reports when I want to better understand some data. Of course that Google Analytics offers you all the information you need but sometimes is not easy to see the thing that interests you with all the additional information around it.
That is why I turn to Custom Reports: I like to be able to look only at what I need: things like the bounce rate for the type of visitors or for the source referrals. Basically you can set your custom report do display any metric or combination of metrics for all sort of events.
How to create a Custom Report
Log into your Google Analytics account and click the View Report link for your website. In the left side you’ll see a link Custom Reporting. Click the link, then Manage Custom Reports and Create new custom report. Then it’s easy: drag and drop the metrics you want to see and for what dimension.
Then you can click on the Preview report link and check your custom report. You have the ability to save it or just cancel. I like to create reports and just preview the results. For me this feature is a great way to better see and understand the data about my website.
How do you use Custom Reports?
How do you use custom reports in Google Analytics? Why? Share your ideas and opinions.
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