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	<title>Comments on: How Do You Do A Basic SEO Analysis of an existing website</title>
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	<link>http://www.optimizingtheweb.com/how-do-you-do-a-basic-seo-analysis-of-an-existing-website/</link>
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		<title>By: John, Bury St Edmunds</title>
		<link>http://www.optimizingtheweb.com/how-do-you-do-a-basic-seo-analysis-of-an-existing-website/#comment-236</link>
		<dc:creator>John, Bury St Edmunds</dc:creator>
		<pubDate>Tue, 10 Feb 2009 11:32:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=521#comment-236</guid>
		<description>Toma - Many thanks for taking the trouble to reply. Stating that the main page should target the keywords with the highest competition makes sense - I wish I&#039;d read your blog earlier as, I have to admit, that I&#039;d played safe and targetted easy keywords on my home page!!! Many thanks again.</description>
		<content:encoded><![CDATA[<p>Toma &#8211; Many thanks for taking the trouble to reply. Stating that the main page should target the keywords with the highest competition makes sense &#8211; I wish I&#8217;d read your blog earlier as, I have to admit, that I&#8217;d played safe and targetted easy keywords on my home page!!! Many thanks again.</p>
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		<title>By: Toma Bonciu</title>
		<link>http://www.optimizingtheweb.com/how-do-you-do-a-basic-seo-analysis-of-an-existing-website/#comment-235</link>
		<dc:creator>Toma Bonciu</dc:creator>
		<pubDate>Sat, 07 Feb 2009 10:07:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=521#comment-235</guid>
		<description>@John, Bury St Edmunds - The main page of your web site should target the most important and relevant keywords for your web site. Also those keywords should be the ones that have the highest competition. The theme of the website is not &quot;created&quot; just by the keywords targeted on the first page but more is a result of a whole bunch of related keywords that are used on your entire web sites. This is what I was referring to as your site&#039;s theme. It&#039;s your choice how much narrow or wide are your subjects. For example you can concentrate only on SEO and SM or you can also include articles on web design(or you can go ever further and talk about web programming). I hope that my answer to your question was good enough but if you want to talk some more on this here is my e-mail : bonciutoma@yahoo.com  . Thank you for checking out my blog.

&lt;abbr&gt;&lt;em&gt;Toma Bonciu’s last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/bonciutoma/~3/528201494/&quot; rel=&quot;nofollow&quot;&gt;Developing content that is both SEO and Human friendly&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>@John, Bury St Edmunds &#8211; The main page of your web site should target the most important and relevant keywords for your web site. Also those keywords should be the ones that have the highest competition. The theme of the website is not &#8220;created&#8221; just by the keywords targeted on the first page but more is a result of a whole bunch of related keywords that are used on your entire web sites. This is what I was referring to as your site&#8217;s theme. It&#8217;s your choice how much narrow or wide are your subjects. For example you can concentrate only on SEO and SM or you can also include articles on web design(or you can go ever further and talk about web programming). I hope that my answer to your question was good enough but if you want to talk some more on this here is my e-mail : <a href="mailto:bonciutoma@yahoo.com">bonciutoma@yahoo.com</a>  . Thank you for checking out my blog.</p>
<p><abbr><em>Toma Bonciu’s last blog post..<a href="http://feeds.feedburner.com/~r/bonciutoma/~3/528201494/" rel="nofollow">Developing content that is both SEO and Human friendly</a></em></abbr></p>
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		<title>By: John, Bury St Edmunds</title>
		<link>http://www.optimizingtheweb.com/how-do-you-do-a-basic-seo-analysis-of-an-existing-website/#comment-234</link>
		<dc:creator>John, Bury St Edmunds</dc:creator>
		<pubDate>Fri, 06 Feb 2009 22:14:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=521#comment-234</guid>
		<description>Many thanks for your article - I found it reassuring that I, as a website designer tryng to design SEO friendly websites, seem to be doing the right SEO things - ie file names, urls, tags, keywords in text etc.

One question I do have - you talk about the theme of a website. Is it important for the whole website to have the same theme or just for each individual page to have its own theme? For example,if you want your main home page keywords to be &quot;web design suffolk&quot; then should every page have variations of that phrase or just your home page?</description>
		<content:encoded><![CDATA[<p>Many thanks for your article &#8211; I found it reassuring that I, as a website designer tryng to design SEO friendly websites, seem to be doing the right SEO things &#8211; ie file names, urls, tags, keywords in text etc.</p>
<p>One question I do have &#8211; you talk about the theme of a website. Is it important for the whole website to have the same theme or just for each individual page to have its own theme? For example,if you want your main home page keywords to be &#8220;web design suffolk&#8221; then should every page have variations of that phrase or just your home page?</p>
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		<title>By: Olivier</title>
		<link>http://www.optimizingtheweb.com/how-do-you-do-a-basic-seo-analysis-of-an-existing-website/#comment-232</link>
		<dc:creator>Olivier</dc:creator>
		<pubDate>Sat, 24 Jan 2009 08:17:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=521#comment-232</guid>
		<description>Very nice article, very clear, thanks

I am struggling for months and often am faced to various points of view about seo and am a bit lost.

Would you like to make a case of my website? to see some basic seo mistake from it?

the site is www.nomado.eu and sell IP telephony calls

I have sometimes great results on keywords but too few visitors...

Thanks a lot

&lt;abbr&gt;&lt;em&gt;Olivier’s last blog post..&lt;a href=&quot;http://www.nomado.eu/Rate-nomado-call-cheaper-international&quot; rel=&quot;nofollow&quot;&gt;Rate Nomado Call Cheaper International - Voip Service Provider - Internet Telephone Free - Cheap International Phone - IP Telephony&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Very nice article, very clear, thanks</p>
<p>I am struggling for months and often am faced to various points of view about seo and am a bit lost.</p>
<p>Would you like to make a case of my website? to see some basic seo mistake from it?</p>
<p>the site is <a href="http://www.nomado.eu" rel="nofollow">http://www.nomado.eu</a> and sell IP telephony calls</p>
<p>I have sometimes great results on keywords but too few visitors&#8230;</p>
<p>Thanks a lot</p>
<p><abbr><em>Olivier’s last blog post..<a href="http://www.nomado.eu/Rate-nomado-call-cheaper-international" rel="nofollow">Rate Nomado Call Cheaper International &#8211; Voip Service Provider &#8211; Internet Telephone Free &#8211; Cheap International Phone &#8211; IP Telephony</a></em></abbr></p>
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		<title>By: Marcela Plana - 10enSEO.es</title>
		<link>http://www.optimizingtheweb.com/how-do-you-do-a-basic-seo-analysis-of-an-existing-website/#comment-231</link>
		<dc:creator>Marcela Plana - 10enSEO.es</dc:creator>
		<pubDate>Tue, 20 Jan 2009 23:25:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=521#comment-231</guid>
		<description>Hello Toma,

I definitely start by checking if the code validates. If the DOCTYPE is, e.g., inexistent or the structure is not correct (no BODY or HTML tags), we are messing with the robots&#039; task. Some SEO issues are easily solved with a careful coding!

Congrats for your blog. I already added it to my daily feeds :-)

&lt;abbr&gt;&lt;em&gt;Marcela Plana - 10enSEO.es’s last blog post..&lt;a href=&quot;http://10enseo.es/2009/diez-razones-para-iniciar-una-campana-sem/&quot; rel=&quot;nofollow&quot;&gt;Diez razones para iniciar una campaña SEM&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Hello Toma,</p>
<p>I definitely start by checking if the code validates. If the DOCTYPE is, e.g., inexistent or the structure is not correct (no BODY or HTML tags), we are messing with the robots&#8217; task. Some SEO issues are easily solved with a careful coding!</p>
<p>Congrats for your blog. I already added it to my daily feeds <img src='http://www.optimizingtheweb.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><abbr><em>Marcela Plana &#8211; 10enSEO.es’s last blog post..<a href="http://10enseo.es/2009/diez-razones-para-iniciar-una-campana-sem/" rel="nofollow">Diez razones para iniciar una campaña SEM</a></em></abbr></p>
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		<title>By: Toma Bonciu</title>
		<link>http://www.optimizingtheweb.com/how-do-you-do-a-basic-seo-analysis-of-an-existing-website/#comment-230</link>
		<dc:creator>Toma Bonciu</dc:creator>
		<pubDate>Tue, 20 Jan 2009 07:41:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=521#comment-230</guid>
		<description>@Frank The low ROI for single keywords starts from the different ways a single word can be used. For example if I&#039;m offering &quot;web design services&quot; ranking well for words like &quot;web&quot; or &quot;design&quot; or &quot;service&quot; it&#039;s not important to me because people can search for home design or industrial design or clothing design.. So there are all sorts of things that people might search for. Plus that who searches on Google for only one word doesn&#039;t know how to search. I could talk some more on that but basically that is the point. Thank you for your feedback.

&lt;abbr&gt;&lt;em&gt;Toma Bonciu’s last blog post..&lt;a href=&quot;http://feeds.feedburner.com/~r/bonciutoma/~3/516844327/&quot; rel=&quot;nofollow&quot;&gt;How Do You Do A Basic SEO Analysis of an existing website&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>@Frank The low ROI for single keywords starts from the different ways a single word can be used. For example if I&#8217;m offering &#8220;web design services&#8221; ranking well for words like &#8220;web&#8221; or &#8220;design&#8221; or &#8220;service&#8221; it&#8217;s not important to me because people can search for home design or industrial design or clothing design.. So there are all sorts of things that people might search for. Plus that who searches on Google for only one word doesn&#8217;t know how to search. I could talk some more on that but basically that is the point. Thank you for your feedback.</p>
<p><abbr><em>Toma Bonciu’s last blog post..<a href="http://feeds.feedburner.com/~r/bonciutoma/~3/516844327/" rel="nofollow">How Do You Do A Basic SEO Analysis of an existing website</a></em></abbr></p>
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		<title>By: Frank Dobner</title>
		<link>http://www.optimizingtheweb.com/how-do-you-do-a-basic-seo-analysis-of-an-existing-website/#comment-229</link>
		<dc:creator>Frank Dobner</dc:creator>
		<pubDate>Mon, 19 Jan 2009 23:06:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=521#comment-229</guid>
		<description>Good short article on SEO for existing website. I think existing websites are even more difficult than a new website because people get connected to the content they have written and often find it difficult to change because it was their idea.

I think you could have gone into more detail about why the ROI is low. I believe what you saying is that ROI is low because you pay a lot for single word PPC campaigns and those people who click on those ads are not very motivated or clear about what they want.

Thanks very much. Glad to be in contact with you.

&lt;abbr&gt;&lt;em&gt;Frank Dobner’s last blog post..&lt;a href=&quot;http://thestartupsource.com/uncategorized/finding-your-voice-in-the-market/&quot; rel=&quot;nofollow&quot;&gt;Finding Your Voice in The Internet Market&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Good short article on SEO for existing website. I think existing websites are even more difficult than a new website because people get connected to the content they have written and often find it difficult to change because it was their idea.</p>
<p>I think you could have gone into more detail about why the ROI is low. I believe what you saying is that ROI is low because you pay a lot for single word PPC campaigns and those people who click on those ads are not very motivated or clear about what they want.</p>
<p>Thanks very much. Glad to be in contact with you.</p>
<p><abbr><em>Frank Dobner’s last blog post..<a href="http://thestartupsource.com/uncategorized/finding-your-voice-in-the-market/" rel="nofollow">Finding Your Voice in The Internet Market</a></em></abbr></p>
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		<title>By: Toma Bonciu</title>
		<link>http://www.optimizingtheweb.com/how-do-you-do-a-basic-seo-analysis-of-an-existing-website/#comment-228</link>
		<dc:creator>Toma Bonciu</dc:creator>
		<pubDate>Mon, 19 Jan 2009 21:07:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=521#comment-228</guid>
		<description>@Dragos Thanks for your feedback. I know I could write longer article but I don&#039;t know if people will be patient enough to read it. That is why I try to keep my article low in word count although many times I feel that I should develop some more on the idea. I&#039;ll take your suggestion into consideration and experiment on that.</description>
		<content:encoded><![CDATA[<p>@Dragos Thanks for your feedback. I know I could write longer article but I don&#8217;t know if people will be patient enough to read it. That is why I try to keep my article low in word count although many times I feel that I should develop some more on the idea. I&#8217;ll take your suggestion into consideration and experiment on that.</p>
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		<title>By: Dragos Roua</title>
		<link>http://www.optimizingtheweb.com/how-do-you-do-a-basic-seo-analysis-of-an-existing-website/#comment-233</link>
		<dc:creator>Dragos Roua</dc:creator>
		<pubDate>Mon, 19 Jan 2009 19:29:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimizingtheweb.com/?p=521#comment-233</guid>
		<description>Hi,

I like the fact you are stressing upon the semantic relevance of a message, instead of the degree of formalism. In other words, in order to rank well in Google (which is a robot) you have to write for humans.

I really think you can make longer posts on that subject, you do have the foundation for that.

Have a great week!

&lt;abbr&gt;&lt;em&gt;Dragos Roua’s last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/Edragonu-TheChoiceOfAPersonalPath/~3/7SxXbkk22mY/&quot; rel=&quot;nofollow&quot;&gt;The Making Of An Online Business - The Team&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>I like the fact you are stressing upon the semantic relevance of a message, instead of the degree of formalism. In other words, in order to rank well in Google (which is a robot) you have to write for humans.</p>
<p>I really think you can make longer posts on that subject, you do have the foundation for that.</p>
<p>Have a great week!</p>
<p><abbr><em>Dragos Roua’s last blog post..<a href="http://feedproxy.google.com/~r/Edragonu-TheChoiceOfAPersonalPath/~3/7SxXbkk22mY/" rel="nofollow">The Making Of An Online Business &#8211; The Team</a></em></abbr></p>
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