Only one article with no other links pointing to it will not rank that well. External links are more powerful than internal links but at first you’ll use your own power to boost your content. So, if you’re interested in improving your internal linking to help your rankings, you should continue reading.
What to Do
Let’s say you want to target “body lotions” (201,000 monthly searches globally) and you see that the competition is 9,730,000 pages on Google, from which only 523,000 target those keywords in their titles. If you write only one article you won’t stand a chance to rank well.
The solution would be to write more than one article and to target related keywords. Here is how to find related keywords or other keywords that people searched after the keyword you wish to target, in an easy way.
The quickest way is to use two features from Google Search: Wonder Wheel and Related Keywords. Perform a search and you’ll have the option to display on the left side of your screen a tab with different features to improve your search.
Wonder Wheel shows you what other keywords were searched after a user typed a keyword and Related Keywords shows you keywords that Google consider it to be related with your keyword. So, here is a quick and efficient way to find other related keywords that you could use to develop more articles.
And now, for the grand finale: you don’t just go and create more articles on a related subject and just wait for miracles to happen. You link them so that you’ll add relevancy. For example you have an article that targets “body lotions” and you want to strongly state the fact that you really talk about “body lotions” in that article.
An easy way to achieve that would be develop more articles that target related keywords and link to the first one. Here are some ideas for some related keywords that I found just by using the Wonder Wheel:
- Body bath lotion: 110,000 searches/month globally and a competition on Google of 2,500,000
- Shower gel: 1,000,000 searches/month globally and a competition on Google of 3,240,000
- Aloe vera lotion: 14,800 searches/month globally and a competition on Google of 1,490,000
What Not to Do
As a short tip: don’t link all the articles by using the same anchor text. That is why you use the Wonder Wheel and Related Keywords: to find other words that for the search engines are related. Using synonyms (or related keywords) to link to an article will look more natural to search engines rather than using the same text.
If you have more links on a page pointing to the same article, you should be aware of the fact that search engines only count one link.
What do you think of all this? Share your experience!
[...] it’s something you have to do. You already write 3 or 4 or maybe 7 times per week. Why not using long tail keywords in your [...]