How to Use your Top Landing Pages: Basic SEO Tip!

You have a website and analytic software installed. I use Google Analytics but it’s up to you what solution to use. It really doesn’t matter because every analytic software should provide some basic reports. What I’m going to talk about in this article is how to use your top landing pages to improve your website functionality.

First thing that I consider important is this: any analytic software is meant to suggest some actions. Don’t just read your website reports: you have the answer to some of your problems right in front of you. Take action and then go back and measure it.

Top Landing Pages is a feature that shows you what pages, from your website, are used as entry gates. The tip that I have for you is to use these top landing pages to direct users deeper in your website.

There are two major cases of top landing pages:

1. The main page of your website
2. Particular pages/articles from your website

In the first case you have a lot more choices to direct people to other pages but when it comes to a particular page you have to be careful and direct readers to relevant content. When you want to improve the functionality of a particular page don’t place links to general pages (I mean don’t try to divert readers to your main page, for example).

The reason is that those people arrived on that page because they’re interested in that subject. A logical thing to do would be to direct them to more related subjects and from those subjects to other pages and so on.

So, your top landing pages could be the engine of your website if you know how to proper link it to the rest of your website.

What do you think of all this? Share your ideas and experience and if you find this article useful please consider subscribing to my blog.