Some of you may recall my other article about “10 SEO Tips for WordPress – the Basics” which I highly recommend you to read if you’re interested in the basic operations that will improve the SEO performance of your WordPress website/blog. This article deals with another important aspect of your web activity and that is building content.
Everyone knows that content is what will get you traffic, rankings, conversions, clients, awareness, brand and so on. Without content you are nothing on the web. And the sooner you realize this you’ll be able to benefit from understanding how to plan your content and how to implement a good SEO strategy for content development.
The Plan
Every WordPress blog starts with an idea that will lead to a plan and in the end to a blog. Doing SEO for your WordPress blog is pretty much the same thing you do for any website but there are some particular aspects that make the task a little more interesting.
A blog means new content on a regular basis. New content means new ideas about how to describe your products, how to answer to people’s problems, how to present your business as a problem solver and so on. Building new content it’s not easy, if you try to always offer some kind of benefit to your reader.
Without a plan your SEO efforts to have a well optimized WordPress blog will be governed by chance. If you don’t have a plan on what to write about and how to do it then it’s like building a house without knowing if you want a first floor or not.
The Beginning
There is a strong connection between content and keywords. Identify the problems your product solves, identify the keywords people search to find solutions to these problems, group the keywords in pyramid structures and plan your content for each pyramid.
A pyramid structure means that you have a main keyword at the top and more levels with long tail keywords that are related to each other and to the top keyword. The foundation of each pyramid will be formed by synonyms and related single words that you’ll use in your articles and in some in anchor texts.
Another important element of the pyramid structure is the fact that there is a link between each level and between elements. This will have to be reflected in your articles: plan a linking structure that will help all the articles in the pyramid. A good thing to remember is not to link all your articles to the main one.
Building articles in groups that are connected will have a great effect on your WordPress blog. It will help your SEO and user functionality because of the fact that this way you can cover multiple aspects of the same problem and you can also deal with more particular issues.
The Opinion
Now, it’s your turn to tell me what you think of this pyramid method. How do you create your content? How do you plan it? How do you try to stay on top? Share your experience in comments bellow.
Hello Toma yes that’s true! To have blog, this is one point and to have great content this is the real challenge!