My message to Twitter broadcasters

Definition: a broadcaster on Twitter is a person that is not interested in engaging with others or build relations or communicate

The odd thing is that many times the tweets contain useful tips and suggestions or useful links. So, why this can be a problem? Because it lacks interaction. You see, there are many broadcasters on Twitter. That is why you see every day hundreds of tweets about the same article, in the same form: title of article plus a link to it. There is no value on that.

We never do this in real life. We never recommend a book or a movie like that. We always express an opinion. And this is what I think is missing from Twitter right now. Look at Chris Brogan. Every tweet he puts on is an invitation to engagement and communication. We should learn from that.

I think that this is the real meaning of the phrase: “add value to your network”. When we talk about Twitter that phrase can easily say: express a quality opinion on an article – don’t just tweet it. What does this mean? If you express an opinion it means you care about your friends and you have the ability to make your own judgement. Many people are afraid to say that they don’t like an article. Many people tweet links to articles that I bet they didn’t even read.

Let me know what you think about all this. I think we can improve Twitter by what I said above.