SEO Tips: Use the Power of Google Insights to Always Be On Top

Some of you might not know about Google Trends and Google Insights for Search. In case you don’t know about these two free tools from Google, now is the moment to find. And if you know but don’t use them here are few good reasons. So keep reading and don’t forget to leave your comment at the end of the article. This way we can all learn from each other.

So … Google Insights for Search

Here is how it works. You enter a search term, or few search terms and you can see if there is a trend on those searches. This means if there is a high volume of searches for that keyword. This is the most simple and basic explanation. But Google Insights is much more than that.

The results will offer you much more than just the existence of a search trend:

1. You can see where people are searching that keyword, so you know to what local markets you need to concentrate more (Country, Town).
2. You can see the articles that correspond with different spikes in the graphic. Analyze those articles and learn from that.
3. You can see the trend evolving from 2004 and you can draw conclusions based on that. For example if you search for the word “tourism” you’ll see that the trend is going down. This doesn’t mean that people stop searching the web for tourism, they just got more efficient with their searches, more specific.
4. The results contain regions (where there is the highest search volume), related searches and rising trends. Every time you’ll click a region or related term or rising term you’ll see different results based on your selection. So you’re not only seeing that there is a searching trend but you can also see for certain related terms and certain regions what other search terms are rising. This is extremely helpful to stay ahead of your competition. What good is ranking for keywords that are on search trends that go down? Look for the rising trends and stay on top.
5. You can incorporate different tables with the results in your iGoogle. Under each table there is a Google icon with a + sign on it. Why would you add a table to your iGoogle? For example you can see all the actual rising terms related to a certain area and search term. And that is staying on top.

Your turn to use the comments

These are the top most important things I see on Google Insights for Search. It’s your turn to share your ideas and experience.

• How do you use Google Insights?
• Do you use it?
• Do you consider using it starting from now?
• Do you use iGoogle to monitor different trends or rising trends?