SEO Tips: What you do in terms of SEO when no one knows you

This is a problem that every person that launched a website encountered. When you are just starting a new project you are basically creating a point of light in the dark. Eventually every light will draw some attention but it’s crucial to send the right message in the right way, so that the attention you get on your website will lead to conversion.

There are some things that you have to think about in terms of SEO, things that some times are overlooked for other more common SEO tasks. The thing is that when you are just launching a website, or a product, or a service, no one knows about it.

It will take some time before you’ll start receiving traffic from searches made for your brand name, or the name of your product, or service. What you have to do first is position your website in front of readers. Every day people are searching the web for solutions to their problems. If your website offers a solution you need to identify the problem.

It may sound odd that you know the solution but not the problem. Well … you do know the problem but it’s possible not to know it as a client, or better said you might not express it like the client. Why? The client doesn’t know that the answer to his problem is your product so he’s searching in consequence.

Identifying the main problems can also lead to some planning on initial keywords to target. I’m talking about long tail keywords (or keywords that have low competition) that are easy to rank well for, that are providing a decent amount of monthly searches and that will provide a starting point. The more traffic you’ll get and the more information you communicate you’ll be able to also target more technical terms.

So basically in time people will learn what you have to offer, will learn the language of the market, the name of the products. In time they’ll search for your brand name, or brand name plus the product/service. That is why you have to create a connection between the product and your brand, your website. And this connection, from an SEO stand of point, means targeting the right keywords, in the right order.

This initial keyword planning is extremely important. The first keywords that you’ll start to target are the foundation on which you’ll add more and more related keywords. So, initially you have to think more like a problem solver and identify the problems rather than a service provider.

If you are running a website and you don’t have a list of keywords that you want to generate traffic from then I think you are walking blind.

Now, let me know what you think about things that you need to do, related to SEO, when no one knows you.

-          How important do you think that an initial keyword planning is?

-          Before you launch a website do you do a keyword list?