Plan your keyword research carefully

I think that the keyword research is the first thing and the most important one that needs to be done before you go create your web site from the content point. It’s very important to know your keywords because you’ll know what titles and what words to use when developing the content of your web site. The keyword research process can start very easy and can become a little bit complicated in the process.

The first thing you should do is defining what your site is about, what is the content about. Write it down, talk to other people just so you can let your ideas evolve and make you understand what you really want. Often you want to do something and you don’t know how to start. Well any start it’s a good one when you don’t know what to do. The rest and the real thing will come once you get yourself involved in this creative process. The web site design doesn’t always has to refer to design as in graphics : so design your web site by content also. Make use of anything that could ease up the process for you : paper, pieces of paper to organize the modules, colors, anything. Once you are through this process you should have a clear image about what / how your web site should look like. Now that you know the main theme of your web site you should start asking yourself the question : “what words I would like the search engine to find my web site ? “. Try to use a group of 3 words for the main title of your web site. People usually write down 3 words followed by a zone name maybe. After you’ve established the group of 3 words do a search on that. If the results are by the order of millions then it will be pretty hard to make it to no 1 in SERP’s. So a way to get out of this situation is to target first words that are less heavy in the SEARP count. You should start on keywords that have results numbered in less then 1 million. There are a few tools that can help you chose keywords that are related to your main keywords. This is another way to get diversity in your keywords by the use of similar expressions, slang, synonyms. Few of these tools are (I’m sure that you can find more with a little search on Google) : http://keyworddiscovery.com/ , http://www.wordtracker.com/ (offers a great tool but you’ll have to pay for it), http://goodkeywords.com/ (they have a few free tools that you can download) , http://tools.seobook.com/keyword-tools/seobook/ (a great tool that also has a video tutorial on what those fields mean). So using these tools and doing a little bit of your own research you can come up with a list of 100 keywords that describe your web site and a group of 3 keywords that represents the core of your entire web site.

Another very important thing to check : even if the SERP count 10 millions results on a keyword group of 3 words but when you do a search like title:”word1 word2 word3” you realize that are only 10.000 results then you should have a page with that exact title. The reason is that the search engine looks first for a domain that has the name like the search and then the most important thing is the tittle of the page specified with the meta tag TITLE and then used in the article with a h1 meta tag also. And the beauty is that the title with the h1 tag doesn’t have to look like an h1 tag : you can fully customize the appearance on the web page by using the CSS.

You can also get a Keyword Crawler from the web and crawl some of the sites of your competitor to see what keywords they use in their article.

Once you’ve established the keywords you’re gonna use and the strategy then you have to realize and to be aware that all your article should be conceived with those keyword in mind. Starting from the title and to the content.
Another thing to take into consideration is the keyword relevance for your web site. So as a basic rule is never to use generic keywords or keywords that have multiple meanings. The more specific the search the more relevance in the keywords used. The rule is simple : you want people to get to your web site and to make traffic but if you sell computers there is no use to you if one that searched for “computer hacks” or “computer course” gets to your site. Maybe you would be more interested in searches like “cheap computer parts” or “computer components” to place your web site in no 1.