I’m always happy when people return to my website: it means they liked what they saw the first time and want some more similar stuff. Keeping your returning visitors happy it’s very important.
Here are two big reasons for being so interested in the happiness of your returning visitors:
1. A returning visitor means a potential client in the future: conversions don’t happen from the first visit.
2. These people already like your website so it’s more likely they’ll tell others about your website/product/service
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If you’re using Google Analytics to track how your website performs then Custom Reports is something that you should pay really close attention to. You can basically choose to see only what matters to you and most important you can also customize a single Custom Report to serve different purposes.
You can show different metrics about the same dimension depending on what each department needs. The Custom Report that I want to talk about today will show you what pages were viewed on your website because of a keyword.
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You have a website and analytic software installed. I use Google Analytics but it’s up to you what solution to use. It really doesn’t matter because every analytic software should provide some basic reports. What I’m going to talk about in this article is how to use your top landing pages to improve your website functionality.
First thing that I consider important is this: any analytic software is meant to suggest some actions. Don’t just read your website reports: you have the answer to some of your problems right in front of you. Take action and then go back and measure it.
Top Landing Pages is a feature that shows you what pages, from your website, are used as entry gates.
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I recently had to perform an SEO analysis on a website that had a high bounce rate and the main question of the owner was “why such a high bounce rate, if I have good quality content?”. I looked at the text content from the website and he was right: lots of good information but…
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Your presence on the Internet is a collection of bases and outposts: your business blog or business website is your home base, your Facebook page is an outpost, your YouTube channel is an outpost, your Twitter account is an outpost. All your actions in all your outposts are meant to direct readers to your home…
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You must have some kind of analytic software installed on your website: you have no other option. Not knowing the stats for your website is like walking in the dark and hoping for the best to happen. I personally use Google Analytics because it’s free, easy to use and offers great info. Basically an analytic…
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The way search engines provide search results has change dramatically in the last years. Custom search is something that you need to be aware, together with custom social search results. In case you didn’t knew until now, here are some factors that influence the search results: - Location, time of day, browser settings, profile settings…
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Did you ever wonder what is going on in your website? What the users click, or what other pages do they visit after seeing a particular article? Here is how you can access that information. First you’ll need an analytic software installed on your website. This article is about how you can view this kind…
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Google Analytics shows you reports about 3 kinds of traffic: direct, referral and search engine. It’s important to understand how to look at these reports and how to spot problems. Direct traffic comes from people that type your website address directly in the browser or click on a bookmark. Referral traffic is traffic send from…
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This is another short article about Google Analytics. It’s possible that you also read the previous articles too, about setting goals and custom reports. The tip from today, about Google Analytics, is a useful one, especially if you don’t have time to look at your analytics every day. You know how you use Google Alerts…
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