If you’re the kind of person that wants to know what their market is talking about on Twitter then this quick tip might interest you!

I see many articles talking about so many tools that can track keywords on Twitter and send you e-mails with the specified tweets but I’m the kind that wants to keep it simple. I don’t like to use many tools: I already have to use many tools in order to provide my SEO services and I just want to limit it.

So, here is a quick tip to stay in touch with your market on Twitter. Go on search.twitter.com and search for the keywords you’re interested in. Then, on the right side of the screen you’ll see a link called “Feed to this query”.

Right click it and Copy Link Location. Then, log in into your Google Reader account and add a subscription with that feed. As a good practice create a Folder in Google Reader called Twitter and place your Twitter feeds there. This way you don’t have to think about which tool did you used, or to receive to many e-mails.

What you think of it? Share your ideas in comments bellow!

If you go into a bar and try to sell SEO services how do you think people will react? If you go in a park and stop people that jog to present your product how do you think they’ll react? If you see a group of people sharing stories about their latest vacation and you interrupt them to promote your service/product how do you think they’ll react?

These kinds of actions based on interruption are the worst things you could do on any social network. You may think that since so many people use social networks for business it’s natural to expect a direct sell interruption. Wrong! Indeed many people use social networks for business but the word social makes all the difference.

The idea is to interact, build relations, let people know what you do by using your bio. When they go out to scout for new clients people are interacting first and present a business card later. When a person enters a company office or visits a business blog, there is the place where they expect to see direct sale.

You don’t have to tell people what you do. They can read your bio, visit your blog, see what you tweet or post on Facebook or what kind of videos you create. The only thing you have to do is think about how to establish a connection. How to gain their trust? How to build authority around you? How to brand yourself?

More and more people are using Twitter only as a broadcasting tool. Many of my followers are spammers, bots or people that use automated tools to build followers. The problem is that you may think you have an audience when in fact you’re talking only to a handful of people.

Now, with this feature of creating lists I think many of the problems will be solved. People will create lists with users that they trust, with people that tweet in a constant way, with people that add some kind of value. So, you’ll benefit from other people’s knowledge about other Twitter users. I think this is a big step for Twitter and a way to filter the spam.

Definition: a broadcaster on Twitter is a person that is not interested in engaging with others or build relations or communicate

The odd thing is that many times the tweets contain useful tips and suggestions or useful links. So, why this can be a problem? Because it lacks interaction. You see, there are many broadcasters on Twitter. That is why you see every day hundreds of tweets about the same article, in the same form: title of article plus a link to it. There is no value on that.

We never do this in real life. We never recommend a book or a movie like that. We always express an opinion. And this is what I think is missing from Twitter right now. Look at Chris Brogan. Every tweet he puts on is an invitation to engagement and communication. We should learn from that.

I think that this is the real meaning of the phrase: “add value to your network”. When we talk about Twitter that phrase can easily say: express a quality opinion on an article – don’t just tweet it. What does this mean? If you express an opinion it means you care about your friends and you have the ability to make your own judgement. Many people are afraid to say that they don’t like an article. Many people tweet links to articles that I bet they didn’t even read.

Let me know what you think about all this. I think we can improve Twitter by what I said above.

You, as a human, know very well that everything you do in real life is what defines you as a person: the way you dress, the way you speak, the things you read (or the things you don’t read), how is your house (clean, dirty, organized), what kind of friends you have, what movies you watch, what music you prefer and the list could go on. If you ask a kid on the street he knows that depending on what he does people will see him differently. Even a kid knows this stuff.

Then, why grown up people don’t realize this when going online. And I think that there is a place where this kind of things are most obvious: Twitter. It must be because of the way Twitter is build: because of the way you interact with your friends/followers. The possibility to interact almost in real-time with people around the globe makes us loose the sight of our goals sometimes. Now, I don’t want to get me wrong here: I’m not saying that you have to be a robot and tweet only technical stuff or your-niche-market-related-stuff. But I’m suggesting the fact that to much of side-talking or not-relevant-to-your-profile-tweeting can affect your presence on Twitter.

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Everyone is talking about Twitter. If you want to use this microblogging platform for personal interest and just interact with your family and friends then you probably don’t need to read this article. But many want to use Twitter as a personal branding tool and as a way to interact with other people, from all around the world, that share the same interests and maybe work in the same niche market. If this is YOU then the information presented here might be at some interest for you.
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