The value of nofollow links: Quick Tip!

Search engines are not the only thing out there, on the web. I see so many articles concentrating only to search engines and they miss the most important thing: all their content is actually for people. We tend to forget that all those statistics and all that we call traffic are people.

For a search engine a nofollow link is equal to zero but from a user perspective it could mean a lot, especially when you’re new on the market and your website doesn’t have too much authority. That is why is a good thing to go on the web, search for the authority websites and people on your market and comment on those websites.

If your comment is interesting enough then it’s a good chance other readers of that blog to click your link. It may not happen right from your first comment but this social-web is about persistency. So keep posting interesting comment and even thou your links will be nofollow you may receive some benefits out of it.

The most important thing is that those websites already managed to gather people interested in your market, so any click will have high value and may also lead to a conversion.

Now, I don’t want you to read this article and just run and place comments all over the web. Find a balance in everything you do and find its value. Just like in a brick and mortar business when you’re evaluating everything you do in terms of costs, you should try and do the same with a web based business.

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