[VIDEO] Social media is not about direct sell

If you go into a bar and try to sell SEO services how do you think people will react? If you go in a park and stop people that jog to present your product how do you think they’ll react? If you see a group of people sharing stories about their latest vacation and you interrupt them to promote your service/product how do you think they’ll react?

These kinds of actions based on interruption are the worst things you could do on any social network. You may think that since so many people use social networks for business it’s natural to expect a direct sell interruption. Wrong! Indeed many people use social networks for business but the word social makes all the difference.

The idea is to interact, build relations, let people know what you do by using your bio. When they go out to scout for new clients people are interacting first and present a business card later. When a person enters a company office or visits a business blog, there is the place where they expect to see direct sale.

You don’t have to tell people what you do. They can read your bio, visit your blog, see what you tweet or post on Facebook or what kind of videos you create. The only thing you have to do is think about how to establish a connection. How to gain their trust? How to build authority around you? How to brand yourself?