There are two main optimization areas that you need to be concern when you’re trying to achieve good SEO for your web pages. We are talking about on page optimization and off page optimization. The on page optimization is referring to the technical adjustments you have to made in order to get good rankings and the off page optimization is referring to the content optimization for SEO. In this article we will be referring to the on page optimization and to be more precisely we will talk about what html tags can improve your SEO.
The most important html tags that can improve your search engine ranking are the title tags, heading tags, body tags, meta tags and the alt property. Each one of these html tags have an influence over your SEO. Knowing the correct use of these tags could lead to a better ranking in search engine results. Although this is not enough for a number one position in SERPs and the content is the most important thing for getting good quality traffic the optimization of your html tags for good SEO it’s the foundation for well written web pages.
A few tips on how to use these most important html tags for good SEO could be : use descriptive titles that have at most 65 characters. Each page should have it’s own title different from other pages of your web site. The title should also contain the main keywords used on the page it self. The metatag can be used to provide a description of that page. The description should contain the most important keywords that will be used on the page. There are other uses of a metatag but the other important ones, other then the description of the page, are specifying keywords an robots which I’ll talk in an another article. The headings tags like H1, H2 and the others are important not only for the user but for search engine crawlers to reinforce the weight of your main keywords. The alt property of images should be used to correct describe the image to improve Google Image Search. Even thou you don’t specify an alt description you should at least write an empty alt=”” for a valid html code from the search engine.
Besides these most important html tags for SEO there are also secondary ones that give more weight to the words that are between these tags. For example when we want a text to be bold or italic we should use <strong>text</strong> for bold and <em>text</em> for italic and NOT <b>text</b> and <i>text</i> . This is done for the search engine crawler to understand that those words have much more importance and thus much weight in the content of the page. The table tags have a property called summary that it can be used to offer a description of what that table is for. Acronyms and abbreviations have their own tags that basically do the same thing:
<acronym title=”Search Engine Optimization”>SEO</acronym>
<abbr title=”Search Engine Optimization”>SEO</abbr>
All the html tags that help your page SEO give more weight to the text used with them. So basically you should use your keywords that help your page to rank well with these tags to ensure good on page SEO.