Why Quality and Quantity of Content Decides the Number of Visitors ?

We are all trying to increase the number of readers of our websites or blogs and also increase the number of comments. There are several traffic techniques like PPC, Paid Banners or Paid Links but none of this can be compared to creation of content. Although those methods can get you traffic fast it doesn’t build a relation based on trust with your readers. The moment you’ll drop using it you’ll lose your visitors. With content it takes a little longer to develop a good stream of traffic but that traffic is there to stay.

Why quality of content is important

This is the first factor of judging content. While quality is a feature that is used to attract people, quantity is used to attract search engines. People are always searching for better products or better solutions to their problems. It always has to be better then the last time. That is why you need to create quality content : to appeal the human factor. Knowing how to write quality content takes time but it all starts with a good idea. Articles are created based on our experience or knowledge. Our ideas can be innovative or just express the problem from an original stand of point. Sometimes a common subject receives attention only because of the title or the reputation of the writer. Bottom line is that there isn’t a standard prescription to create content that is seen as quality content. You just need to find what this means for your niche market.

Why quantity of content is important

Posting frequently means that in time you’ll have many articles on your website or blog. By doing this you are achieving three things :

1. people will find your website as a great information resource because you’ll have many articles that should cover so many aspects of your market niche
2. Google will index your website more often because your website is updated frequently
3. having many articles means that you target many keywords and thus you appear in many Google searches - and that means traffic

Quantity is something that will attract both people and search engines. Usually you’ll add your content in time and not all at once. This is a good thing both from a search engine stand of point as well from a human stand of point because you’ll be seen as a provider of fresh content and this will lead to traffic.

Why to create SEO friendly content

The third thing you’ll need to be aware is to create content that can be founded on the Internet. There are bloggers that develop a community on their blogs and they can afford to create articles that don’t use the most common rules of SEO but they can rely on the high number of readers that return to their blogs to see new content. If you’re not a VIP blogger you’ll need to pay attention to how to use your keyword phrases in your articles. Here is a short list of places to use your keywords based on their importance :

1. title of the article
2. the text from static links : internal and incoming
3. metatag description
4. headings h1, h2, …
5. first and last paragraph
6. also use in the actual body of the article (use different forms of the keyword like singular or plural for ex)
7. name of the files (this means your links will also contain keywords)
8. html tags that allow descriptions

What else do you think it matters to get visitors ?

So these are things that count when trying to attract visitors : quality, quantity, SEO friendly content. What other factors do you think can influence our traffic and how ? I’d love to hear it in comments bellow.